In an effort to showcase the "unstoppable" spirit of Canadian small businesses, GoDaddy recently joined forces with Olympian Andre DeGrasse in the new 'Don’t Stop Being Unstoppable' campaign. The ad spot follows three real small business owners over the course of a challenging 17 months that includes pandemic closures.
These driven entrepreneurs include Chef Stephany of Piñata Smash Cake, Lisa Cowen of SOL Studio Pilates, and John Macdonell of Mac’s Metalworks. Amid the pandemic, these business owners leveraged GoDaddy’s tools and services in order to "reach new customers, sell online and sustain their business through a digital presence."
The uplifting Don’t Stop Being Unstoppable campaign is know live across TV, Out of Home, and social media channels.
Uplifting Small Business Campaigns
GoDaddy Spotlights “Unstoppable” Canadian Small Businesses
Trend Themes
1. Small Business Resilience - The COVID-19 pandemic has forced small businesses to adapt and leverage digital tools and services to sustain their businesses.
2. E-commerce Adoption - Small businesses are increasingly embracing e-commerce as a way to reach more customers and sustain their businesses.
3. Online Marketing - Small businesses are leveraging online marketing tools to establish a digital presence and reach new customers.
Industry Implications
1. Technology - Technology companies can provide small businesses with tools and services to establish a digital presence and adapt to changing market conditions.
2. Marketing - Marketing companies can help small businesses establish a strong online presence and reach new customers through targeted digital campaigns.
3. E-commerce - E-commerce platforms can provide small businesses with a cost-effective way to sell products online and reach a wider customer base.