Numerous industries have changed or pivoted due to the COVID-19 pandemic, and the ad industry is no different -- Domino's 'We're Hiring' ad spot highlights this change, as the pizza chain filmed a commercial entirely on Zoom.
In a unique move, Domino's successfully highlighted its dedication to social distancing with an ad filmed on the video conference platform that's currently on everyone's radar: Zoom. In the ad, real employees of the brand stand in front of their laptops to tell the viewer that the company is hiring, spotlighting some of the perks of working for the brand, including making some money during this difficult time, and helping to safely put food on peoples' tables.
Laptop-Filmed Pizza Ads
Domino's 'We're Hiring' Ad Was Filmed Entirely on Zoom
Trend Themes
1. Zoom Filmed Ads - The use of video conferencing platforms like Zoom for filming commercials presents an opportunity for brands to showcase their adaptability and commitment to social distancing.
2. Remote Advertisement Production - The shift to remote production methods, like filming ads from laptops, opens up new avenues for creative collaboration and cost efficiencies in the advertising industry.
3. Virtual Workforce Messaging - Creating advertisements featuring real employees delivering messages from their remote workspaces can help companies humanize their brand and connect with customers on an empathetic level.
Industry Implications
1. Advertising - The advertising industry can explore the use of video conferencing platforms and remote production techniques to create innovative and socially responsible ad campaigns.
2. Food Delivery - Food delivery services can leverage the trend of remote filming to showcase their commitment to safety measures and hiring opportunities in a relatable and engaging way.
3. Virtual Communication Platforms - Companies in the virtual communication platform industry, like Zoom, can partner with brands to offer tailored solutions for remote advertisement production, expanding their market reach and revenue streams.