There's a thin line between radical vision and insanity, and the Domino's Moon Base intends to blur the division as much as possible.
Veering away from the priorities of its parent company in Ann Arbor, Michigan, the Japanese wing of Domino's Pizza has recently announced their intention to build an outlet on the surface of the Moon. Thus far, the company has already commissioned plans for a two-storey, dome-shaped pizzeria which would simultaneously serve pizza and house its staff. An outlandish concept, but only if you're willing to ignore the emerging market of space tourism. Who wouldn't want to complete their day-long journey to the moon with a few slices of their Meat Lover's special? Estimated at $21.8 Billion, the Domino's Moon Base is perhaps the most daring publicity stunt ever.
The unnamed narrator of the novel Fight Club made the salient observation, "When deep space exploration ramps up, it'll be the corporations that name everything: the Microsoft Galaxy, Planet Starbucks, etc." Looks like it's already begun!
Extraterrestrial Take-Out
The Domino's Moon Base Will Serve Astronauts and Cosmic Explorers Alike
Trend Themes
1. Space Tourism - Disruptive innovation opportunity: Offering unique and convenient food options for space tourists.
2. Commercialization of Space - Disruptive innovation opportunity: Creating new businesses and services to cater to the growing space industry.
3. Branding in Outer Space - Disruptive innovation opportunity: Capitalizing on the trend of corporate branding in space exploration.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Developing specialized food products and delivery systems for space-based consumption.
2. Space Exploration and Technology - Disruptive innovation opportunity: Creating innovative technologies and solutions to support space tourism and colonization.
3. Advertising and Marketing - Disruptive innovation opportunity: Offering unique advertising and branding opportunities in the emerging space industry.