Kid-Friendly Coastal Decor

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Domino and Crate & Kids Created a Collection That References SoCal

Domino and Crate & Kids recently launched their first kids and baby collection and it's full of aesthetically pleasing designs that reference Southern California beach culture. The pieces boast "an edgier East meets West coast vibe" and they help growing families express themselves through comfortable, joyful and elevated styles.

The design-forward and functional collection was intentionally infused with as much positivity, optimism, color and art as possible, especially at a time when people are still spending much of their lives indoors at home.

The range includes natural wood details, bold pops of color, fun lighting solutions and reversible textiles. In all, there are 90 pieces of furniture, accessories and textiles, and the most affordable products start at just $5.
Trend Themes
1. Coastal Decor for Kids - Opportunity for furniture and decor companies to create kid-friendly coastal designs to cater to beach-loving families.
2. Edgy East Meets West Coast Vibes - Chance for brands to infuse traditional designs with a modern, edgy twist to target the younger generation.
3. Optimistic and Artistic Designs - Trend for companies to incorporate more color, art, and positivity into functional designs to uplift customers during indoor living.
Industry Implications
1. Furniture Manufacturing - Opportunity for furniture companies to create affordable, comfortable, and joyful baby and kid-friendly designs with natural wood details and reversible textiles.
2. Home Decor - Chance for home decor companies to expand their collections, using bold pops of color, fun lighting solutions, and functional pieces, to cater to beach-inspired interior design.
3. Children's Retail - Trend for retailers to offer kid-friendly coastal decor with edgy, modern twists at affordable prices to attract consumers looking for elevated, aesthetically pleasing designs for their children.

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