Pet owners often have their dogs in front of the camera, but a group of pet food brands from Japan decided to turn the tables by having dog photographers get behind the lens.
This experiment was conducted for 'Smile Day' and reminds that "nothing can make us smile more than our pets." The first half of the video features short interviews from families about how much their pets are part of the family.
The second half of the smile-inducing video goes on to take families and pets to a photo studio. In this environment, a special setup is rigged so that a "PhoDOGrapher" is able to put his or her paw on a large red button in order to snap a sweet photo of the family.
Canine Photographer Campaigns
Japanese Pet Food Brands Had Dog Photographers Take Family Portraits
Trend Themes
1. Pet Photography Trends - The use of pet photographers to capture family portraits is a growing trend in the pet industry, offering a unique and personalized experience for pet owners.
2. Inclusive Marketing Trends - Including pets in marketing campaigns is becoming a popular strategy for brands, as it resonates with animal-loving consumers and strengthens the emotional connection between brands and customers.
3. Experiential Marketing Trends - Creating interactive and memorable experiences, such as pet photo sessions, is an emerging trend in marketing, allowing brands to engage with customers on a deeper level and create lasting impressions.
Industry Implications
1. Pet Food Industry - Pet food brands can leverage the trend of canine photographer campaigns by partnering with pet photographers, offering special photo packages or incorporating pet photography services into their brand offerings.
2. Photography Industry - The photography industry can take advantage of the growing demand for pet photography by expanding their services to include specialized pet photo sessions, offering unique products and packages tailored to pet owners.
3. Marketing and Advertising Industry - Marketing and advertising agencies can tap into the trend of inclusive marketing and experiential marketing by creating campaigns that feature pets and offer interactive experiences, strengthening brand engagement and customer loyalty.