These playful dog food packaging materials have been prepared by Robot Food — a creative agency based in Leeds, UK. The rebranding project is commissioned by Wagg which is a well-known pet nutrition brand that makes locally sourced treats for furry companions.
Wagg commissioned a re-branding initative as it was "facing stiff competition from supermarket own-label." The new dog food packaging design is quite elegant and relevant. Taking inspiration directly from its client's name, Robot Food is able to produce a colorful, attention-captivating design that also stuns consumers with a clever playful detail. For the tail selection, the studio attempted to be as inclusive as possible to pay homeage to all canine companions — "from man’s best friend [that] sits on the sofa to the best in show."
Consumers will surely acknowledge Wagg's offerings on the shelf.
Playful Dog Food Packaging
Wagg's New Brand Identity is Cheerfully Divergent from Its Competitors
Trend Themes
1. Pet Food Packaging Innovations - Pet food brands can differentiate themselves from competitors by revamping their packaging designs with playful and inclusive branding that captures consumer attention.
2. Locally-sourced Pet Food Ingredients - Pet food brands can leverage consumer demand for locally-sourced ingredients that speak to ethical and sustainable practices.
3. Unique Branding Strategies in Competitive Markets - In competitive markets, brands can stand out by investing in unique branding strategies that reflect their values and resonate with consumers, even in minimalist industries like pet food production.
Industry Implications
1. Pet Food Manufacturing - Pet food manufacturing companies can innovate by adopting more sustainable and ethical sourcing practices for pet food ingredients and revamping their packaging designs with playful branding to capture consumer attention and stand out from competitors.
2. Creative Agencies - Creative agencies can capitalize on consumer demand for more playful and unique branding strategies in competitive markets by offering services that help clients develop colorful and inclusive packaging designs that reflect their values and resonate with consumers.
3. Retail - Retail stores can leverage the popularity of sustainably-sourced pet food ingredients and playful branding to attract consumers seeking more ethical and conscientious products for their furry companions.