A simple and kind organization Dog Bless You donates friendly pooches to aid returning soldiers who are suffering from their traumatic experiences. Using social media for a good cause, the founder of Explore.org combines this soldier-minded organization with Facebook.
Collaborating with the Iraq and Afghanistan War Veterans of America, Dog Bless You donates service dogs to help "soldiers who suffer from post-traumatic stress disorder," according to Mashable.com. Dog Bless You is using a very participation-oriented approach for their services. Instead of donating money, you can upload photos and videos to show support for the soldiers. They will donate one service dog for every 5,000 likes on their Facebook page.
Dog Bless You makes it so easy to significantly impact a soldier’s life; with just one click of a button, you can make an important change.
Patriotic Pet Donations
Dog Bless You Makes it Easy to Support the Troops on Memorial Day
Trend Themes
1. Social Media Philanthropy - Creating fundraising platforms through social media for specific causes to create more impact.
2. Animal-assisted Therapy - Efforts towards introducing pets in therapy for mental health benefits and healing.
3. Participatory Donations - Allowing individuals to participate in the donation process which includes photos, videos, and social media posts.
Industry Implications
1. Nonprofit Organizations - Enhance philanthropic activities through effective social media engagement, creating innovative donation campaigns.
2. Pet Care - Building a model that combines animal therapy and philanthropy to promote mental health benefits and promote pet adoption.
3. Mental Health and Medicine - Developing animal-assisted programs as innovative and effective therapy practices for those suffering from Post-Traumatic Stress Disorder (PTSD).