Karim Rashid is famous for his eye-popping designs and this DNA Lighting certainly fits into that category. These squiggly neon lights create an electric ambiance that is part pop art and part club scene.
Designed for the Italian manufacturer SLIDE, these DNA Lighting fixtures may not look exactly like the genetic code we are all familiar with, but it does carry an essence of it. In fact, its sci-fi vibe actually makes it seem like a mutated strand of DNA that will be seen in the near future.
A weave of two neon colors, purple and pink, the DNA Lighting is illuminated with LED technology. The DNA lighting spans 2 meters in length around an otherwise traditional storefront, creating a look that is both new and old.
Squiggly Neon Lights
Karim Rashid's DNA Lighting is Electricfyingly Futuristic
Trend Themes
1. Neon Lighting Design - The use of LED technology and unusual shapes provides a disruptive innovation opportunity to refresh the lighting market.
2. Futuristic Ambiance Design - Creating pop art and futuristic club-like atmospheres can cater to the younger and modern market generation.
3. Sci-fi Interior Decoration - Incorporating science-fiction-inspired designs into interior decoration can disrupt traditional decorating styles.
Industry Implications
1. Lighting Manufacturing - Incorporating LEDs and new shapes can provide differentiation opportunities for lighting manufacturers to create unique products.
2. Hospitality Industry - Using futuristic designs for hotels, restaurants, and nightclubs can provide a new form of entertainment for consumers.
3. Interior Design Industry - Incorporating sci-fi decorations into homes or offices can disrupt traditional interior design practices with new styles.