Dutch DJ Armin van Buuren partnered with Heineken to promote safe moderated alcohol consumption with the '#DMDS By Heineken Campaign- Dance More, Drink Slow'. Heineken is showcasing a short film titled "The Experiment" taking the viewer through a two-night sequence. The first night depicts 1,078 dinks have been consumed in comparison to the second when only 632 drinks were consumed, the only difference being the DJ between the two nights. The aim of the campaign is to highlight how binge drinking is put on a back burner when people actually dance and feed off the musical energy. A good DJ equals good vibes and dancing, hence why less alcohol is needed.
To promote the #DMDS by Heineken Campaign, DJ Armin van Buuren released a track titled "Save My Night". Heineken is also making exclusive green and white Monster headphones that feature the #DMDS logo on each earphone.
It's always great to see a big EDM industry name carry out the message of responsible drinking in partnership with a major global brewing company.
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