The meal kit delivery company Chef'd recently teamed up with Hershey's to create a DIY dessert box. While there are a number of companies running meal kit subscription services, none of these major brands offer dessert options. Now Chef'd is catering to homecooks with a sweet tooth by offering dessert-centric meal kits.
The DIY dessert box created by Chef'd and Hershey's is a co-branded recipe kit that gives customers the ability to recreate delicious treats at home. Customers can choose the box of their choice online and then all of the necessary baking ingredients will be delivered directly to their door. The boxes will also come with a recipe and step-by-step instructions for creating popular treats such as S’mores Cookies, Red Velvet Cream Cheese Squares and Unbelieveable Fudgy Brownies.
Co-Branded Dessert Kits
Chef'd Teamed Up with Hershey's on a New DIY Dessert Box
Trend Themes
1. Dessert Meal Kits - Opportunity for meal kit delivery companies to expand into dessert options.
2. Co-branded Recipe Kits - Opportunity for companies to collaborate with well-known brands for recipe kit creations.
3. DIY Baking Kits - Opportunity for companies to offer ready-to-make baking kits delivered to the customer's doorstep.
Industry Implications
1. Meal Kit Delivery - Meal kit delivery companies can branch out into dessert options to attract a larger customer base.
2. Food and Beverage - Opportunity for food and beverage companies to collaborate and create recipe kits for at-home cooking and baking.
3. E-commerce - More companies can jump on the trend of DIY baking kits by offering them on e-commerce platforms for easy purchasing and delivery.