Created by Ad Council, 'Diversity & Inclusion -- Love Has No Labels' was a publicity stunt that captured the heart of on-lookers. On Valentine's Day 2015, a large screen sat in the middle of one particular L.A. street. As crowds gathered, one could see skeletons dancing on the screen. As the skeletons walked out from behind the screen, couples would appear and kiss in front of the audience. These couples were from the LGBT community, from opposite races, with disabilities and from different religions.
Ad Council wanted to show that everyone is the same, with the same skeleton makeup, and that love should be label-free. Love doesn't see race, age, gender or anything in between. The Diversity & Inclusion -- Love Has No Labels advert was a beautiful reminder that love has no limits.
Equality Publicity Stunts
The 'Diversity & Inclusion - Love Has No Labels' Ad Showcases Skeletons
Trend Themes
1. Inclusive Advertising - Creating ads that showcase diversity and inclusivity can attract a wider audience and show the brand's values.
2. Social Impact Branding - Brands can make an impact on social issues by using advertising campaigns to promote diversity and inclusion.
3. Label-free Marketing - Marketing campaigns that focus on love or equality without labels or discrimination can resonate with audiences and have a positive impact.
Industry Implications
1. Advertising - Advertising agencies can leverage inclusive advertising to attract new clients, widen audience reach, and promote diversity and inclusion in a positive way.
2. Retail - Retail brands can use social impact branding and label-free marketing to promote their products or services while also promoting inclusivity and diversity in a positive light.
3. Entertainment - The entertainment industry can use social impact branding and inclusive advertising to promote their media while also making a positive impact on social issues and promoting diversity and inclusion.