New Balance introduces its range of Distilled Fragrance series, marking its first time breaching into the realm of fragrances. It features two new scents dubbed 'Original and Court,' which are not too descriptive but can be assumed that it would smell like sneakers.
It is made to replicate the scent of fresh sneakers -- a pair that has been unworn and has a fresh textural scent. The original is made to smell like a blend of leather, suede, and rubber, for example. The brand tapped the help of Perfume Playground, which is a scent imprint based in Australia to help create the fragrances. The scents are also infused with notes of 'cotton socks' and freshly mowed grass.'
Sneaker-Inspired Fragrance Launches
New Balance Presents its Inaugural Distilled Fragrances
Trend Themes
1. Distilled Fragrance Series - New Balance introduces a range of fragrances that replicate the scent of fresh sneakers, expanding into the realm of fragrances.
2. Sneaker-inspired Fragrances - New Balance launches two scents, 'Original and Court,' which capture the essence of leather, suede, and rubber, presenting a unique olfactory experience.
3. Scent Imprint Collaboration - New Balance collaborates with Perfume Playground to create fragrances infused with notes of 'cotton socks' and freshly mowed grass, creating a distinctive scent profile.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can explore opportunities to expand their product line by incorporating fragrance elements that enhance the sensory experience of sneakers.
2. Perfume and Fragrance - The perfume and fragrance industry can innovate by exploring collaborations with unconventional partners like sports brands to tap into new and exciting scent markets.
3. Product Development - The product development industry can discover opportunities to incorporate unique scent profiles into their offerings, creating innovative and sensory-driven products.