Live long enough and even Disney gives you a discount. Geezers are used to a dime off their cup of coffee at Mickey D's, but the Mickey Mouse honchos in Japan decided they needed to do more to attract more seniors.
At Tokyo Disneyland and DisneySea they are beginning to offer a 22% discount to those 60 years old and up.
"Japan has the largest proportion of elderly people in its population in the world, with close to 20 per cent of the nation's 127 million residents over 65," the Telegraph pointed out.
"And that figure is going to continue to rise for the next decade or so as the post-war "baby-boomer" generation hang up their work clothes."
After 25 years, Tokyo Disneyland is still one of the world's most visited theme parks. By expanding their target demographic, they are ensuring profitability for the future.
Disney Targets 60+ Market
Tokyo Disneyland & DisneySea Discount Seniors
Trend Themes
1. Senior Discounts - Companies across industries offering discounts to attract the growing market of seniors that are set to dominate populations.
2. Longevity Economy - Companies building products and services for the aging population to generate large business opportunities in the longevity economy.
3. Multigenerational Travel - Tourism and hospitality industries offering packages to bring together families and promote multigenerational experiences for a market that seeks to spend time with loved ones.
Industry Implications
1. Theme Parks - Theme parks can build packages and promotions to cater to the growing senior market and tap into a previously untapped pool of consumers.
2. Retail - Retailers can offer tailored products and designs to suit senior customers and promote the inclusivity of consumers across all age ranges.
3. Hospitality - Hotels and resorts can offer specific packages and programs that cater to seniors and their families, such as multigenerational travel experiences, creating new opportunities for profitability.