Disney backpacks have become a popular part of North American elementary school attire. However, the traditional bags carried to the schools of Tokyo, Japan are given a whimsical makeover with the release of the 'Disney Randoseru.'
The Randoseru is a durable, box-shaped backpack that is essential to the Japanese elementary school uniform. In order to make the accessory more appealing to young children, Disney Tokyo invented an exclusive collection of Disney-themed backpacks. These Disney backpacks are featured in pearl pink, regular pink, brown and lavender for the girls with a black option for the boys. While the girls can choose between a bag with Minnie Mouse or the Disney Princesses, the boys can sport a bag branded by Mickey Mouse.
Unlike the usual Disney backpacks bought at a big box retailer, these bags come with a price point between $470 to $610.
Japanese Disney Backpacks
The Disney Randoseru is Refashioning the Traditional School Uniform
Trend Themes
1. Whimsical School Accessories - There is a growing trend of creating fun and whimsical accessories for school uniforms, such as the Disney Randoseru.
2. Exclusive Disney Collections - More and more brands are collaborating with Disney to create exclusive collections, like the Disney-themed backpacks for Japanese elementary school students.
3. High-end School Accessories - There is a trend towards high-end school accessories, as seen with the high price point of the Disney Randoseru backpacks.
Industry Implications
1. Education - The education sector can explore incorporating more fun and appealing accessories into school uniforms to enhance the students' experience.
2. Fashion - The fashion industry can collaborate with popular brands like Disney to create exclusive collections for different consumer segments, such as school children.
3. Retail - Retailers can tap into the demand for high-end school accessories by offering premium products to cater to customers looking for unique and luxurious options.