Disney+ recently announced that it is rebranding, altering the iconic blue logo to a tonal update that is more towards a green hue. As a result, the background of the logo leans toward the teal shade. The media giant boasts a refreshed look that is likely linked to Disney+'s full integration process with Hulu, which is connected to a neon green hue.
Since December last year, Disney Bundle subscribers will have access to the beta iteration, which allows users to watch Hulu shows with the Disney+ app. This can be accessed with other Disney brands including Marvel, National Geographic, Star Wars, and Pixar. It's updated on the Apple App Store with plans to update later on Google Play Store.
Platform Tonal Branding Updates
Disney+ Launches a Look at its New Visual Rebranding
Trend Themes
1. Tonal Branding Evolution - The shift from the iconic blue logo to a green hue represents a fresh look for Disney+ and potential branding opportunities.
2. Integrated Streaming Services - The integration of Disney+ with Hulu signals a broader trend towards bundled streaming services for enhanced user experience.
3. Cross-platform App Access - The beta iteration allowing Hulu shows on the Disney+ app hints at a trend where seamless cross-platform content consumption becomes more common.
Industry Implications
1. Media & Entertainment - In the media and entertainment industry, there are opportunities for companies to explore updated branding strategies and integrated content offerings for a more cohesive viewer experience.
2. Technology - Technology companies can innovate by creating seamless interfaces that enable cross-platform content access, catering to the increasing demand for integrated streaming services among consumers.
3. Digital Marketing - Within digital marketing, businesses can tap into the trend of tonal branding evolution to refresh their visual identities and align with the growing interest in cohesive brand aesthetics.