The Dislicores Liquor Trading Co ad campaign cleverly shows that each glass of wine results in a tougher drive home, walk up the stairways or a day in class. Each bottle has been turned into a treacherous tower that thwarts every drinkers' best intentions. For instance, one reads, "Driving is hard enough. Alcohol makes it harder."
Conceived and executed by Melborp Group, an ad agency based in Bogota, Colombia, the Dislicores Liquor Trading Co ad campaign was art directed by Daniel Rueda and Sebastián Pelaez with creative direction by Santiago Mesa Montoya. The images were created by graphic designers Juan Fernando Ochoa and Marcela Gomez and produced by Z Studios. Although surreal, the images encourage people to think about the consequences of drinking too much alcohol.
Wine Bottle Tower Ads
The Dislicores Liquor Trading Co. Campaign Shows Treacherous Consequences
Trend Themes
1. Alcohol Consequence Awareness - The Dislicores Liquor Trading Co ad campaign highlights the importance of being aware of the consequences of drinking too much alcohol.
2. Unconventional Advertising - The Dislicores Liquor Trading Co ad campaign demonstrates the effectiveness of using unconventional and creative advertising techniques to convey important messages.
3. Visual Storytelling - The Dislicores Liquor Trading Co ad campaign showcases the power of visual storytelling in conveying thought-provoking messages to the audience.
Industry Implications
1. Alcohol and Beverage Industry - The Dislicores Liquor Trading Co ad campaign suggests opportunities for the alcohol and beverage industry by encouraging responsible drinking.
2. Advertising Industry - The Dislicores Liquor Trading Co ad campaign offers opportunities for the advertising industry to explore unconventional and creative advertising techniques to engage and educate audiences.
3. Art and Graphic Design Industry - The Dislicores Liquor Trading Co ad campaign showcases the potential for the art and graphic design industry to use their creativity to deliver thought-provoking messages through visual storytelling.