For London Cocktail Week 2021, Discarded Spirits Co. is introducing an experience that promises to get people thinking differently about waste thanks to "the World's Most Rubbish Bar." The event in October invites people to experience sustainable luxury spirits through the lens of Discarded’s "Waste is Beautiful" philosophy.
The Ditch will serve as the site of the event and it will be transformed into a multisensory escape where two popular UK bars will repurpose waste from local businesses. Visitors will get to enjoy sustainably crafted cocktails, appreciate art installations featuring waste collected from nearby beaches and more. On-site, there will be three rooms that dive deep into the story of the brand's products, Sweet Cascara Vermouth, Grape Skin Vodka and Banana Peel Rum.
Sustainable Cocktail Bars
Discarded Spirits Co. Created "the World’s Most Rubbish Bar"
Trend Themes
1. Sustainable Cocktails - Creating sustainable cocktails and bars that promote waste reduction
2. Upcycling in Hospitality - Repurposing waste from local businesses to create unique experiences and products
3. Multisensory Experiences - Using art installations and immersive environments to enhance the customer experience
Industry Implications
1. Hospitality - Opportunities to incorporate upcycling and sustainability practices in bars and restaurants
2. Spirits and Beverages - Innovating and creating new sustainable products and packaging materials
3. Event Planning - Creating immersive, sustainable experiences through multisensory elements and waste reduction