The Diptyque Lunar New Year collection is here in celebration of the Year of the Dragon to provide consumers with an offering for a loved one or friend, or something special for themselves.
The collection puts the work of Chinese calligrapher Ao Hei in the spotlight, which is used to embellish both the product's oval-shaped labels on the bottle of the fragrances and the outer packaging. Lettering and gold specks are abundant, which are allowed to further shine through thanks to the all-white background. The collection includes the limited-edition L'Eau Papier in eau de toilette for seasoned fans of the brand to appreciate.
The Diptyque Lunar New Year collection is priced at $180 and will be available for purchase through February 20, 2024.
Calligraphy-Covered New Year Fragrances
The Diptyque Lunar New Year Collection is Ornate
Trend Themes
1. Ornate Fragrance Packaging - The Diptyque Lunar New Year collection showcases ornate calligraphy-covered packaging with gold specks and all-white background, creating a visually enticing experience for consumers.
2. Collaboration with Artists - Diptyque collaborates with Chinese calligrapher Ao Hei to create a unique collection that combines art and fragrance, attracting customers seeking a one-of-a-kind product.
3. Limited-edition Offerings - The Diptyque Lunar New Year collection introduces the limited-edition L'Eau Papier fragrance, providing a sense of exclusivity for dedicated brand enthusiasts.
Industry Implications
1. Luxury Fragrance - The Diptyque Lunar New Year collection offers an opportunity for luxury fragrance brands to explore intricate packaging designs and collaborate with artists to create unique and limited-edition offerings.
2. Art and Design - The collaboration between Diptyque and calligrapher Ao Hei showcases the merging of art and design, inspiring other industries to explore similar artist partnerships in their products.
3. Seasonal Collections - The introduction of the Diptyque Lunar New Year collection highlights the potential for brands to create limited-edition offerings tied to specific cultural or seasonal celebrations to engage their target audience.