The on-the-go convenience food category is showing little sign of slowing down with the Bol Foods dinner bowls being the latest lineup to be introduced. Launching in Waitrose and Tesco stores in the UK, the Bol Foods bowls are packed with deliciously natural foods that are focused on delivering two of the five servings of fruits and vegetables recommended to be eaten daily.
Each of the Bol Foods bowls are under 450-calories a piece, are low in sugar and created as a good source of protein. The new range of Bol Foods dinner bowls are packed with different food varieties and flavors from around the world including Keralan Chicken Curry, Sweet Potato & Quinoa Falafel and Thai Red Chicken Curry, amongst others.
International Flavor Cuisine Bowls
The Bol Foods Dinner Bowls are for Enjoying On-the-Go
Trend Themes
1. On-the-go Convenience - Disruptive innovation opportunity: Develop nutritious and flavorful meal options that cater to the busy lifestyles of consumers.
2. Healthy Eating - Disruptive innovation opportunity: Create convenient and satisfying meals that meet dietary guidelines, such as incorporating multiple servings of fruits and vegetables.
3. Global Cuisine - Disruptive innovation opportunity: Introduce diverse and authentic flavors from around the world to the ready-to-eat meal market.
Industry Implications
1. Convenience Food - Disruptive innovation opportunity: Develop new product lines of nutritionally balanced and wholesome ready-to-eat meals that cater to time-pressed consumers.
2. Food Delivery - Disruptive innovation opportunity: Enhance the delivery infrastructure and technology to efficiently handle the rising demand for on-the-go convenience meals.
3. Food Retail - Disruptive innovation opportunity: Collaborate with food manufacturers to curate a wide range of international cuisine options that are convenient for customers to purchase.