Avid online shoppers and informed consumers will find the statistics highlighted in the 'Digital Influence on Apparel Purchase' infographic insightful and eye-opening. The expansion of the Internet has impacted a number of industries, with e-commerce being one of the major streams.
Prior to the Internet, shoppers would turn towards traditional media like catalogs or go into the stores themselves when doing pre-purchase research. Today, almost every major retailer has an online website devoted to providing potential customers information about its goods. While in-store shopping won't be surpassed by pure online shops anytime soon, digital merchants are offering a few tricks of their own. Videos have become increasingly popular for Gen Y when it comes to product research, with retailers like ASOS.com taking this full storm.
The 'Digital Influence on Apparel Purchase' infographic reveals that shopping may be a mundane activity, but the methods of doing so are constantly changing.
Multimedia Shopping Stats
The 'Digital Influence on Apparel Purchase' Infographic is Impactful
Trend Themes
1. E-commerce Expansion - The growth of e-commerce is continuing to impact industries, including apparel, resulting in new opportunities for digital sales and marketing strategies.
2. Video Product Research - The increase in popularity of video content for product research offers opportunities for retailers to create engaging and informative product videos.
3. Online Product Information - The use of online product information is becoming a preferred method of pre-purchase research among consumers, emphasizing the need for easily accessible and comprehensive online product details.
Industry Implications
1. E-commerce - The growth of e-commerce offers opportunities for retailers to improve their online shopping experience and expand their global reach through digital sales strategies.
2. Apparel - The apparel industry must adapt to changing consumer behaviors and preferences in the digital age, including the use of video content and comprehensive online product information for greater sales and customer satisfaction.
3. Digital Marketing - With the emergence and influence of digital channels on consumer behavior, the demand for creative and effective digital marketing strategies has become essential for businesses to remain competitive and successful.