At the same time an increasing number of fashion brands renounce fur, cruelty-free digital fur fashion is being explored in the metaverse by the International Anti-Fur Coalition (IAFC.) Because this fur fashion only exists in virtual realms, it does not harm a single animal and it brings awareness to the millions of animals that are bred and killed annually for the fashion industry.
With digital agency Mobiquity and students from the University of Westminster, IAFC launched the UNFUR Fashion Collection. This five-piece collection recently made its debut at Europe’s largest metaverse festival, MET AMS. The five outfits have been minted as NFTs and they are available for purchase on Rarible, with proceeds going to support the anti-fur coalition and its cause.
Cruelty-Free Digital Fur Fashion
The International Anti-Fur Coalition is Entering the Metaverse
Trend Themes
1. Cruelty-free Fashion - The concept of cruelty-free fashion is becoming increasingly popular, creating opportunities for brands to explore innovative and ethical alternatives.
2. Digital Fashion - Digital fashion and NFTs are emerging as a new trend in the fashion industry, opening doors for unique and creative expressions of sustainability and art.
3. Metaverse Fashion - Fashion in the metaverse is a developing trend, presenting opportunities for brands to experiment with new technologies and engage with consumers in virtual spaces.
Industry Implications
1. Fashion Industry - As the industry shifts towards cruelty-free and sustainable fashion, brands have the opportunity to leverage innovative technologies and ideas to meet these new demands.
2. Tech Industry - The intersection of fashion and technology in the metaverse presents opportunities for tech companies to collaborate with fashion brands and create unique and innovative products.
3. Creative Industries - The emergence of digital fashion and NFTs creates opportunities for artists, designers, and creators to experiment with new forms of expression and explore sustainable alternatives.