A social media news powerhouse collaborating with a charitable shoe company? Yes, it’s true—Digg and TOMS Shoes have united to create a special edition shoe. Designed by a Digg designer, the shoe features the Digg logo on the inside of the shoe, zigzag stitching, and an orange sole.
According to Geek Sugar, the Digg and TOMS Shoes partnership was announced by video by Digg Founder Kevin Rose and TOMS Chief Shoegiver Blake Mycoskie. The TOMS Shoes One to One business model—one pair of shoes donated for each pair purchased—will be applied to the Digg and TOMS Shoes special edition kicks.
Charitable Social Media Shoes
Digg and TOMS Shoes Release Special-Edition Footwear
Trend Themes
1. Charitable Collaborations - Collaborations between charitable organizations and businesses can increase brand reputation and social impact.
2. Social Media Influenced Retail - The combination of social media and retail can create unique products and increase customer engagement.
3. Socially Conscious Consumerism - Consumers are increasingly interested in supporting companies with strong social or environmental values.
Industry Implications
1. Fashion - Fashion brands have the opportunity to collaborate with charitable organizations to increase brand reputation and social impact.
2. Social Media - Social media platforms can partner with retail companies to create unique products and increase customer engagement.
3. Nonprofit - Nonprofit organizations have the opportunity to form mutually beneficial partnerships with businesses to increase their impact.