The Diesel Spy Games Collection consists of thirteen watches and eight pieces of jewelry inspired by the 70s. The designs and colors are very reminiscent of the James Bond movie Goldfinger with their gold and black palettes emphasizing their retro flavor.
Check out the gallery to see the full Diesel Spy Games collection and to see the funky yet sleek style this series has to offer its wearer.
Implications - As consumers who lived through the 70s become older, they've now amassed enough disposable income to spend much more frivolously. Corporations are capitalizing on this by offering these individuals nostalgia-inspired items which let them live out fantasies of luxurious lifestyles.
Secret Agent Jewelry
The Diesel Spy Games Collection is Very Retro and Very Hot
Trend Themes
1. Retro-inspired Fashion - Capitalizing on consumers' nostalgia for past eras, companies have an opportunity to create retro-inspired fashion collections that appeal to their desired target market.
2. Luxury Lifestyle Fantasies - By offering products that allow consumers to indulge in fantasies of luxurious lifestyles, businesses can tap into the market of individuals with disposable income who are seeking to relive the glamour of the past.
3. Reviving Vintage Aesthetics - Reviving the aesthetics and designs of past decades, companies can create unique products that cater to consumers' desires for nostalgia while adding a modern twist, thus providing a disruptive innovation opportunity.
Industry Implications
1. Fashion - The fashion industry can take advantage of the retro trend by creating collections inspired by specific eras, appealing to consumers' desire for unique and nostalgic fashion pieces.
2. Jewelry - Jewelry companies can tap into the market of individuals seeking retro-inspired pieces by creating collections that blend vintage aesthetics with modern design, offering a fresh perspective on classic jewelry.
3. Luxury Goods - The luxury goods industry can offer products that provide consumers with the opportunity to experience the glamour and opulence of past eras, catering to their desire for indulgence and creating a disruptive innovation opportunity.