Lime Crime, a vegan and cruelty free beauty brand, recently expanded its offerings with the addition of the 'Diamond Dew' liquid eye shadows.
A total of 10 glittery shades make up the collection, which range from a deep emerald green and a rich burgundy, to a baby pink and a soft lilac purple. As all of the shades are highly pigmented, they can be worn alone on the eyelids, or over a base for an even bolder aesthetic. Due to this, the Diamond Dew collection is highly versatile, as it allows consumers to add a touch of sparkle in the day, or bump up an evening look with glittery smokey eye.
All of the shades are set to launch on the brand's web store come November 14th, and are available for $20 USD each, or as a set for $170 USD.
Sparkle-Heavy Liquid Eye Shadows
Lime Crime's New 'Diamond Dew' Line Adds a Long-Lasting Shimmer
Trend Themes
1. Shimmering Liquid Eye Shadows - The rising popularity of shimmering liquid eye shadows is creating opportunities for the beauty industry to innovate and develop long-lasting formulas with intense pigmentation.
2. Versatile Glitter Makeup - The demand for versatile glitter makeup, like Lime Crime's Diamond Dew collection, opens up disruptive innovation opportunities to create multi-purpose products that can be worn alone or layered for diverse looks.
3. Vegan and Cruelty-free Beauty - The growing interest in vegan and cruelty-free beauty products, exemplified by Lime Crime's brand identity, presents disruptive innovation opportunities for the beauty industry to develop sustainable and ethical alternatives to traditional cosmetics.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can capitalize on the trend of shimmering liquid eye shadows by developing innovative marketing campaigns and expanding their product offerings with high-quality, long-lasting options.
2. Fashion and Beauty Retail - The fashion and beauty retail industry can benefit from the versatile glitter makeup trend by curating collections that cater to the growing demand for multi-purpose products, offering customers a wide range of options.
3. Green and Sustainable Beauty - The green and sustainable beauty industry can seize disruptive innovation opportunities by creating vegan and cruelty-free alternatives to traditional cosmetics, satisfying the rising consumer demand for ethical and environmentally-friendly beauty products.