The DHL 2011 campaign advertises such a reliable service that it not only makes a person's day, it makes an experience. For instance, in one of the two DHL 2011 print ads, a photographer receives a necessary lens on time, allowing him to capture his stunning Sahara surroundings. By opening the DHL box, a person opens up a world of possibilities.
Conceived and executed by Publicis/Burnett's Santiago, Chile branch, the DHL 2011 campaign plays on people's imaginations while also focusing on events that can actually happen. In this way, the DHL 2011 campaign triggers people's desires and shows them that those desires can be delivered right to their doorsteps.
The DHL 2011 ad campaign was art directed by Tomás Neely and Israel Urrutia and illustrated by Josefina Pro.
Experience Delivery Campaigns
The DHL 2011 Print Ads Open Up a World of Possibilities
Trend Themes
1. Experience Delivery - Disruptive innovation opportunity: Creating personalized and immersive delivery experiences that go beyond traditional package delivery.
2. Imaginative Advertising - Disruptive innovation opportunity: Utilizing creative storytelling and imaginative concepts to capture consumer attention and evoke emotions.
3. Reliable Service - Disruptive innovation opportunity: Developing innovative logistics and supply chain solutions to further enhance delivery reliability.
Industry Implications
1. Logistics & Shipping - Disruptive innovation opportunity: Leveraging technological advancements for more efficient and customer-centric delivery processes.
2. Advertising & Marketing - Disruptive innovation opportunity: Integrating interactive and experiential elements into advertising campaigns for increased consumer engagement.
3. Photography & Imaging - Disruptive innovation opportunity: Exploring partnerships with delivery services to enhance the photography industry by ensuring timely delivery of specialized equipment.