Brought to you by Dewar's
Gabriel Cardarella has the coolest job as a Dewar’s ambassador: traveling the world tasting, learning and teaching others about whisky. Now, Gabriel wants to teach you about how to enjoy whisky to the fullest, and what better land to begin this 11-part series from Dewar's than in Scotland. Check out "A True Guide to Scotch" from Dewar’s and learn everything you’ve always wanted to know about whisky. Then, follow Dewar's on Twitter, and keep your eyes on the website for new episodes.
A True Guide to Scotch
Dewar's Scotch Whisky Presents 'The Glass'
Trend Themes
1. Whisky Tourism - The rise of whisky tourism presents opportunities for businesses to offer unique experiences and packages for whisky enthusiasts visiting Scotland.
2. Whisky Education - The growing interest in whisky education opens doors for innovative companies to create online platforms or apps for interactive and immersive learning experiences.
3. Experiential Marketing - Experiential marketing campaigns and events centered around whisky can create memorable brand interactions and increase consumer engagement.
Industry Implications
1. Hospitality - The hospitality industry can tap into the whisky tourism trend by creating themed accommodations, whisky tastings, and whisky-themed experiences.
2. Online Learning - The online learning industry can develop platforms and courses that provide comprehensive whisky education to a global audience.
3. Event Planning - Event planning companies can specialize in creating unique whisky-focused experiences, such as whisky tastings, pairing events, and whisky-themed parties.