The Face Shop's dessert lip balm collection features strawberry, orange and honey flavors. The Korean cosmetics brand recently hit the North American market and is known for its low prices and graphic packaging.
Its dessert lip balm collection boasts fresh flavors and eye-catching packaging that is reflective of its ingredients. While the brand's strawberry lip balm is packaged in a fruit, inspired container, its honey product resembles a pot of the all-natural treat.
This graphic cosmetics packaging will appeal to a young consumer and even features a compartment with a lip balm application wand. Known for their unique beauty products and colorful branding, Korean cosmetic retailers are infusing the North American market with fun packaging that is used to sell an otherwise traditional product.
Dessert Lip Balm Branding
The Face Shop's Lip Balm Collection Boasts Graphic Containers
Trend Themes
1. Graphic Cosmetics Packaging - The use of graphic packaging in cosmetics is an opportunity for brands to stand out and appeal to young consumers.
2. Unique Beauty Products - The rise of unique beauty products opens up opportunities for brands to offer innovative and differentiated offerings.
3. Colorful Branding - Colorful branding in the cosmetic industry can help brands capture consumer attention and create a memorable brand image.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage graphic packaging, unique beauty products, and colorful branding to disrupt the market and attract new customers.
2. Retail - The retail industry has an opportunity to incorporate graphic packaging and unique beauty products to enhance the appeal of traditional products.
3. Design - The design industry can play a role in creating eye-catching graphic packaging and colorful branding concepts for cosmetic brands.