Tom Ford wants you to wash your hands of the spiraling economy with his new $18 Cleansing Bar. Yes, eighteen bucks for one bar of soap.
But this isn’t just a normal soap. It’s a soap on a rope that is scented with the Tom Ford For Men fragrance.
Ford describes the new product as, "Old world tradition meets new world glamour with this deluxe soap on a rope that lathers up easily and rinses off quickly without drying the skin. Leaves the body clean, moisturized and lightly scented with TOM FORD FOR MEN."
Designer Soap on a Rope
The Tom Ford Cleansing Bar
Trend Themes
1. Luxury Personal Care Products - The trend of luxury personal care products presents opportunities for disruptive innovation through the creation of high-end, unique and specialized beauty and grooming items.
2. Premium Fragrance-infused Products - The trend of premium fragrance-infused products opens up opportunities for disruptive innovation by combining scents with various consumer goods for a luxurious and personalized sensory experience.
3. Experiential Packaging Design - The trend of experiential packaging design offers disruptive innovation opportunities by creating interactive and visually captivating product packaging that enhances the overall user experience.
Industry Implications
1. Personal Care and Beauty - The personal care and beauty industry can explore disruptive innovation opportunities by crafting high-end and unique products that cater to the luxury segment of the market.
2. Fragrance and Perfume - The fragrance and perfume industry can capitalize on disruptive innovation opportunities by incorporating scent into various products beyond traditional perfumes, expanding the concept of fragrance application.
3. Packaging and Design - The packaging and design industry can leverage disruptive innovation by introducing interactive and visually captivating packaging solutions that engage consumers on a sensory and emotional level.