The queen of crisp and preppy prints collaborates with Keds to make a fun line of sneakers. The sneakers, which will be available in Spring 2013, come in eight different patterns and styles that accurately reflect Kate Spade’s brand. Ranging from bright pink, polka dots and striped sneakers, these shoes are sure to provide comfort and flair to your next spring outfit.
Kate Spade is a welcome addition to the ever-expanding repertoire of designers with which Keds has collaborated. Most recently, the iconic shoe brand has partnered with pop-country super star Taylor Swift.
The sneakers, appropriate for both kids and adults, gives both the functionality as well as the look that many crave during the warmer months of the year.
Couture Sneaker Collaborations
Kate Spade Teams up with Keds to make Cool and Preppy Kicks
Trend Themes
1. Collaborative Sneaker Lines - Opportunity for designers and shoe brands to collaborate and create unique, stylish, and functional footwear for different target markets.
2. Fashion-driven Sneaker Trends - Rise of fashion-driven sneaker trends that cater to different audiences and incorporate unique prints, styles, and details.
3. Cross-industry Collaborations - More opportunities for fashion brands to collaborate with companies from other industries, such as shoe brands and technology companies, to create innovative products with wider appeal.
Industry Implications
1. Fashion Industry - Opportunity for fashion designers and brands to collaborate with shoe companies and create unique, trendy sneakers that cater to different demographics.
2. Footwear Industry - Opportunity for shoe brands to collaborate with fashion designers and incorporate unique styles, prints, and details into their products to drive sales and gain competitive advantage.
3. Retail Industry - Opportunity for retailers to offer fashion-driven, collaborative sneaker lines that cater to different customers and attract more customers to their stores or online platforms.