Normally architects don't like to deal with the jiggle factor when designing a structure. But when your raw material jelly, it is a prerequisite. Bompas & Parr are running a jelly design competition as part of this summer's London Festival of Architecture. The resulting molds and preparatory material will be auctioned on behalf of Architects for Aid, a charity dedicated to providing building expertise to NGOs and community groups.
Implications - These jello creations use a popular childhood food to form an enticing architectural structure. With contemporary society being inundated with modern commodities, companies that use familiar games or associations from youth will attract a large consumer base yearning to experience these years gone by.
Jello Scapes
Architects for Aid
Trend Themes
1. Jelly Design Competitions - Opportunity for architects and designers to explore unconventional materials and create unique structures using edible mediums like jelly.
2. Nostalgic Marketing - Using childhood games or associations to evoke nostalgia and attract consumers who long for the experiences of their youth.
3. Charitable Auctions - Auctioning off creative and unique products for charitable causes, creating a win-win situation for both the consumer and the charity.
Industry Implications
1. Architecture - Architects have the opportunity to explore unconventional materials and push the boundaries of design with edible mediums like jelly.
2. Food and Beverage - Food and beverage companies can tap into nostalgia to create innovative products or experiences that resonate with consumers.
3. Non-profit/ngo - Non-profit organizations and NGOs can leverage creative auctions to raise funds for their causes, attracting donors through unique and one-of-a-kind items.