Supreme, a popular clothing and skateboarding brand, recently released its own designer brick as part of its new accessory line. The red clay brick isn't the only new product Supreme is selling -- the company also released its own hammer, fire extinguisher and calculator, all of which are branded with its famous logo. The brick comes in a white box and is wrapped up with bubble wrap to prevent it from breaking.
Many people lined up outside of the Supreme store in London, England just to purchase the bricks. Authorities were reportedly called in to control the queue because the line was continuing to grow and people in line were starting to get rowdy.
Thinking about buying one of your own? You might have to wait a little longer. The designer bricks sold out online within 30 minutes. The original price of one Supreme brick is about $30, but people are reselling the item on eBay and Depop for nearly $1,000. The Internet was quick to comment on the brick being sold out by creating memes, such as a bunch of Supreme bricks made into a wall behind Donald Trump.
Supreme has not disclosed what the brick's purpose is or why they have released it, which allows buyers to use their imagination and creativity with the product.
Branded Streetwear Bricks
Supreme's Newest Accessory is a Designer Brick in Red Clay
Trend Themes
1. Designer Accessories - Opportunity for other fashion brands to release unconventional and branded accessories, expanding their product lines.
2. Brand Loyalty - Brands can leverage strong customer loyalty to sell unexpected and unconventional products, creating a sense of exclusivity.
3. Limited Edition Hype - Creating limited edition items with strong branding can generate high demand and drive up resale prices, tapping into the hype culture.
Industry Implications
1. Fashion - Fashion brands can explore the potential for unconventional accessories to add value and uniqueness to their brand offerings.
2. Marketing and Advertising - Marketing and advertising agencies can help brands leverage their strong brand loyalty to develop unique and attention-grabbing campaigns.
3. Resale Market - The reselling industry can benefit from limited edition items like the Supreme brick, providing a platform for buyers and sellers to trade exclusive products.