Presentation has always been an important consideration for upmarket edibles and this aspect has been beautifully integrated into Asian cuisine by Design Nori. The folks at Japan's Umino Seaweed Shop have teamed up with I&S BBDO with the intention of decorating sushi handrolls with all sorts of intriguing motifs.
With the help of laser-cutting technology and special thick kelp sheets, Umino Hiroyuki's maki sheaths can flaunt polkadots, stripes, flowers, honeycomb and faux woven designs in white. They enhance the physical textural quality of the sushi as well. Design Nori presents raw fish, vegetable and rice rolls as works of both culinary and visual art. These are so pretty that you almost wouldn't want to eat them.
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