In celebration of it being the 40th anniversary of Denny's restaurants, the chain is collaborating with Cup Noodle maker Nissin for a special microwavable version of its Jambalaya.
Although microwavable meals are loved for their affordability, the it will be interesting to hear how the Jambalaya in a cup will hold up to how it is served at Denny's on a plate, especially since a questionnaire determined that this meal was elected the dish that consumers would be most likely to order twice from Denny's. Now, frequent Denny's diners will be able to enjoy it on a far more regular basis.
The microwavable Denny’s Jambalaya will be available through 7-Eleven stores, supermarkets and Denny's restaurants themselves in Japan on June 24th.
Microwaveable Restaurant Meals
Denny's Restaurant's Jambalaya in a Cup Can Be Made at Home
Trend Themes
1. Microwavable Meals - The trend of convenient microwavable meals allows for easy and quick meal preparation at home or on-the-go.
2. Collaboration Partnerships - Collaborations between restaurants and food manufacturers create innovative products that merge popular dishes with convenient packaging.
3. Restaurant-to-retail Expansion - Restaurants expanding their brand into retail spaces provide new opportunities for consumers to enjoy their favorite dishes at home.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of microwavable meals to develop new products that cater to busy consumers' demand for convenience.
2. Retail - Retailers can capitalize on the trend of restaurant-to-retail expansion by partnering with popular restaurants to offer their exclusive microwavable meals in stores.
3. Hospitality - The hospitality industry can explore partnership opportunities with food manufacturers to create microwavable versions of their signature dishes for guests to enjoy in the comfort of their own rooms.