Oh my, one of the movies of the year is a young Indian boy who can do the splits and skate under 13 cars. I'm not entirely sure what I think about THAT, but I do know that Youtube is opening the door for the new Evil Knievels to strut their stuff. Power to the people.
Implications - The power of the Internet has shown that people can become celebrities overnight. The amount of attention viral videos garner is astounding, since the Internet allows for worldwide exposure. Businesses have already taken advantage of YouTube by uploading commercials and ads, but they can take this a step further by making it more interactive or by using the unlimited capabilities of technology to truly make ads interactive.
Democritization of Daredevils
YouTube Makes New Evil Knievels
Trend Themes
1. Democratization of Daredevils - The rise of viral videos on platforms like YouTube is creating opportunities for aspiring daredevils to gain global recognition and potentially disrupt traditional stunt industries.
2. Power of Viral Videos - Viral videos have the potential to catapult ordinary individuals into overnight celebrities, providing new avenues for businesses to leverage this trend and create innovative marketing campaigns.
3. Interactive Advertising - The popularity of interactive content on platforms like YouTube presents an opportunity for businesses to transform traditional advertisements into engaging experiences that captivate and interact with viewers.
Industry Implications
1. Entertainment - The entertainment industry needs to adapt to the rise of viral daredevils and explore new ways to engage audiences through captivating and adrenaline-fueled performances.
2. Marketing and Advertising - The marketing and advertising industry can leverage the power of viral videos on platforms like YouTube to create disruptive campaigns that captivate and resonate with global audiences.
3. Technology - The technology industry has the opportunity to develop interactive advertising solutions that utilize the untapped potential of YouTube and other platforms, revolutionizing how brands engage with consumers.