The Dell tablet in this commercial transforms a normal train ride into a fantastical alternate universe.
The tablet wars continue with this Dell commercial that feeds into the notion that these devices can do pretty much anything. Of course, this commercial takes things way overboard by presenting a train ride where overgrown animals drawn on a tablet actually appear and join the main character on his train ride. Unlike some tech ads that rhyme off specifications in hopes of impressing educated consumers, this ad will appeal to casual audiences even if they don't know anything about the Dell tablet being pitched.
The scene is set when a man steps onto a train for a long journey and begins drawing on his tablet. Each wild character he illustrates appears in the train car as he draws them.
Fantastical Alternate Universe Ads
Giant Frogs and Bunnies Star in This Dell Tablet Commercial
Trend Themes
1. Tablet Advertising - Opportunity for brands to create immersive and fantastical experiences through tablet commercials.
2. Augmented Reality Marketing - Using tablet technology to seamlessly blend virtual elements into real-world environments for marketing purposes.
3. Engaging Casual Audiences - Creating tech ads that captivate and resonate with casual viewers who may not be familiar with the product being advertised.
Industry Implications
1. Technology - Innovative tablet ads offer new opportunities for tech companies to showcase their products in unique and immersive ways.
2. Advertising - Augmented reality marketing campaigns using tablets can revolutionize the way brands engage with consumers.
3. Entertainment - Tablet ads that transport casual audiences into fantastical alternate universes create captivating experiences that blend technology and storytelling.