Shoppers across the U.K.’s high streets got more than they bargained for this week: A procession of giant lizards have been busy delivering copies of a new videogame to retailers before its release.
The 9-foot dragons took copies of Dragon Age 2 to stores in wooden carts. The medieval-style delivery by dragon was to ensure the safe receipt of the first batch of new games. It definitely surprised a few passersby to suddenly see the weird and wonderful creatures stalking the streets.
The dragons were supplied to EA by professional animal handlers to mark the launch of Dragon Age 2 on Friday March 11. The game is available on the Playstation 3, Xbox 360 and PC for anyone inspired by this delivery by dragon.
Dragon Delivery Services
EA Uses Giant Lizards to Transport Dragon Age 2 Video Game Shipments
Trend Themes
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Industry Implications
1. Video Game - Incorporating unconventional marketing techniques like using giant lizards for product launch campaigns to differentiate themselves in a highly competitive industry.
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3. Retail - Exploring innovative product delivery methods like utilizing live animals or drones to create a unique and memorable shopping experience for customers.