Dunkin’ Donuts recently teamed up with Baskin Robbins to bring customers a line of iced lattes that are inspired by delicious ice cream flavors. Although flavored coffee beverages are nothing new, these frozen lattes give consumers the chance to indulge in familiar dessert flavors. Dunkin’ Donuts' new hybrid iced coffees provide a decadent option for those who like their coffee on the sweeter side.
The menu features a variety of flavored lattes that are inspired by delicious ice cream flavors. These familiar flavors include Butter Pecan, Rocky Road and even Cookie Dough. The new drinks are designed for those who prefer their iced coffee to serve as a sweet treat, rather than simply a quick caffeine fix. As Dunkin’ Donuts’ Executive Chef and Vice President of Product Innovation explains, the new "iced coffees inspired by Baskin Robbins flavors are a sure way to please any ice cream or coffee lover."
The ice cream-inspired drinks demonstrate that many consumers are choosing iced coffee as a dessert, rather than an everyday drink.
Ice Cream-Infused Coffees
These Frozen Lattes are Inspired by Delicious Ice Cream Flavors
Trend Themes
1. Ice Cream-inspired Drinks - The popularity of ice cream-inspired drinks suggests a trend towards using nontraditional flavors to create unique coffee experiences.
2. Indulgent Coffee Treats - The rise of indulgent coffee treats signals a trend towards coffee beverages that double as desserts, presenting an opportunity to innovate in the frozen beverage and dessert industries.
3. Collaboration Between Brands - The collaboration between Dunkin' Donuts and Baskin Robbins demonstrates a trend towards brands joining forces to create unique product offerings.
Industry Implications
1. Coffee Industry - The growing demand for sweet, frozen coffee drinks presents an opportunity for the coffee industry to innovate and create new flavor combinations.
2. Frozen Beverage Industry - The trend towards using frozen coffee as a dessert presents a ripe opportunity for the frozen beverage industry to expand beyond traditional frozen drinks and incorporate new, nontraditional flavors.
3. Dessert Industry - The popularity of ice cream-flavored coffee drinks indicates an opportunity for the dessert industry to innovate and create new dessert coffee combinations, such as ice cream floats or coffee-flavored ice cream.