Belgian fashion retailer Deleye is getting into the Christmas spirit with a suggestive sock stuffing ad.
However, instead of offering products to stuff your gift socks with, they are advertising their socks as an undies stuffer that will help the insecure man feel a bit more confident this holiday season.
Created by DDB Belgium, the ad plays off the universal male ‘size matters’ issue. But rather than promote wishful thinking like the recent Absolut Vodka 8 inches Absolut World ad, Deleye provides you with a practical solution at the cost of a pair of socks.
Suggestive Sizevertising
Deleye Stuffs Tighty Whiteys With Socks
Trend Themes
1. Gender-specific Marketing - Opportunity for fashion retailers to analyze their target market's insecurities and market products accordingly.
2. Humorous Advertising - The use of humor in advertising continues to be popular as consumers respond positively to ads that make them laugh.
3. Functional Product Marketing - Opportunity for retailers to promote their products as not just trendy, but also for practical use in everyday situations.
Industry Implications
1. Fashion Retail - Opportunity for retailers to tap into consumer insecurities and promote products as helpful solutions.
2. Marketing and Advertising - Opportunity for businesses to devise humorous and memorable marketing campaigns to engage customers.
3. Consumer Goods - Retailers could promote their products as being functional and practical for everyday use.