It is painfully obvious that some people have both far too much time on their hands, and more money than brains; this is evidenced by the recent DIY entertainment that involves defacing dollars.
The defacing dollars phenomenon involves taking a one dollar, five dollar or twenty dollar bill and drawing on it. The results can range from a Stormtrooper Abe Lincoln to George Washington as the ridiculously happy dancing banana.
Implications - As consumers combat the effects of the economic downturn, many of them are resorting to various diversions as a coping mechanism. Corporations can capitalize on this phenomenon by offering consumers low-cost distractions that will keep their minds off the recession and provide temporary, affordable joy.
Priceless Presidential Defacing
Holy Taco Shows Humorous Graffiti on American Currency
Trend Themes
1. DIY Dollar Defacing - Consumers are finding creative ways to pass the time during the pandemic, which presents opportunities for brands to offer low-cost diversions.
2. Humorous Currency Art - Graffiti and art on American currency is becoming a popular trend, opening up opportunities for artists and novelty gift retailers.
3. Affordable Distractions - As the economy remains uncertain, there is a growing demand for cheap and cheerful forms of entertainment that brands can tap into.
Industry Implications
1. Consumer Goods - Consumer goods companies can create products such as DIY dollar defacing kits or novelty currency art prints for sale.
2. Print-on-demand - Print-on-demand companies can offer customized currency art prints and personalized currency designs for customers.
3. Entertainment - Entertainment companies can offer low-cost diversions, such as currency defacing competitions or currency art exhibits.