Designer Tom Dixon has launched a line of fun decor pieces that are infused with the scents of various London locations so that home owners can have nostalgic smells fill up their rooms. Infusing scent with home decor is a great way to get consumers to engage with their surroundings.
Dixon created the 'MUD collection' entirely from materials and objects explicitly from London. From things like red bricks to the scent of London's famous parks, each of these pieces are infused with the fragrance of stereotypically London smells. The design of the decor pieces play off of the scent so a red brick embossed with the words 'London' will actually smell like an antique red brick building. The minimalistic and utilitarian design of these scent-filled decor items would look great in any home.
Nostalgic Scented Sculptures
These Stylish Home Decor Pieces Smell Like Nostalgic London Locations
Trend Themes
1. Scented Home Decor - Opportunity to incorporate scents into various home decor pieces, creating an immersive sensory experience for consumers.
2. Nostalgia Marketing - Opportunity to tap into consumers' desire for nostalgia by incorporating scents that evoke memories and emotions.
3. Location-based Scenting - Opportunity to create scents that are specific to a geographic location, providing a unique and memorable experience for consumers.
Industry Implications
1. Interior Design - Interior designers can create unique experiences for their clients by incorporating scent-based decor pieces into their designs.
2. Home Fragrance - Companies in the home fragrance industry can expand their offerings by creating location-based scents that evoke feelings of nostalgia.
3. Tourism - Location-based scents can enhance the tourism experience by immersing visitors in the scents of iconic locations, creating a unique souvenir opportunity.