BARBARA I GONGINI's latest runway presentation graced the stage at Copenhagen Fashion Week and stole the show with its deconstructed menswear staples. The Spring/Summer 2016 collection was displayed in a monochromatic palette and included a mix of tattered and aged fabric manipulations.
Referencing an apocalyptic style aesthetic -- one that has been referenced by a number of brands this season -- BARBARA I GONGINI experiments with the texture and weight of its clothing and defies the expectations of its audience.
Marrying unraveling knits with treated denims, this deconstructed menswear range pushes style boundaries and represents a very distinct way of dressing. The range is also about function and comfort and is designed to be worn by urban dwellers.
Urban Rebel Runways
BARBARA I GONGINI's Latest Collection Boasts Deconstructed Menswear
Trend Themes
1. Deconstructed Menswear - BARBARA I GONGINI’s deconstructed menswear line presents disruptive innovation opportunities in fashion design and retail.
2. Apocalyptic Style Aesthetics - Brands are exploring apocalyptic style aesthetics, presenting disruptive innovations in fashion design.
3. Mixing Tattered and Aged Fabric Manipulation - The trend of mixing tattered and aged fabric manipulation presents opportunities for disruptive innovation in textile production and fashion design.
Industry Implications
1. Fashion Design - BARBARA I GONGINI's deconstructed menswear line experiments with unconventional textures and fabrics, presenting disruptive innovation opportunities in fashion design.
2. Retail - The trend of deconstructed menswear and apocalyptic style aesthetics presents opportunities for the retail market to introduce disruptive innovation in store displays and visuals.
3. Textile Production - The trend of mixing tattered and aged fabric manipulation presents opportunities for disruptive innovation in textile production, including sustainable practices and upcycling.