Manchester-based fashion label Oi Pollo introduces more from its ongoing installment, 'Deck Out and About.' The brand heads to the local arcade to play video games and show off the newest designs in a playful manner. The new range includes the notable Atlantic Ripstop coach jacket from the Munich brand A Kind of Guide, the brown YMC Sugden Sweatshirt, and a quilted vest that is from Japanese brand Taion.
The rest of the collection includes the 'natural' Engineered Garments pants, items from BEANS, Anonymous, Converse, Clarks Originals, and more. Rounding out the rest of the capsule are classic watches from Seiko and Timex. The Deck Out and About range is now available at Oi Pollo online.
Arcade-Set Fashion Editorials
Oi Pollo Showcases More of the Deck Out and About Range
Trend Themes
1. Arcade-set Fashion Editorials - The trend towards fashion editorials shot in arcade and playful settings provides opportunities for disruptive marketing campaigns for brands to reach millennials.
2. Capsule Collections - The emphasis on building capsule collections with notable up-and-coming designers and established brands presents opportunities for collaborations and limited edition partnerships.
3. Quilted Vests - The growing popularity of quilted vests from Japanese brands like Taion indicates a shift towards more functional and utilitarian fashion apparel.
Industry Implications
1. Fashion - Fashion labels and designers can tap into the trend of arcade-set editorials to showcase their collections and attract younger, more playful audiences online and through social media.
2. Retail - Department stores and independent boutiques can capitalize on the trend of capsule collections featuring collaborations between several brands to offer limited edition collections to their customers.
3. Outdoor Apparel - Outdoor clothing brands can incorporate quilted vests in their product lines and capitalize on the growing interest in functional, utilitarian fashion amongst consumers.