KFC, the American fried chicken chain, has announced a new partnership with Dead Man's Fingers, a rum brand based in Cornwall, England. The tie-up is KFC's first spirit-based release, combining the Cornish taste of Dead Man's Fingers with KFC's signature herb and spice blend.
Starting September 1st and 2nd, consumers will be able to try out the limited edition rum at the Chicken and Rum Shack in Margate. The pop-up will feature the 'Zinger Punch,' 'The Colonel's Colada,' and 'Finger Lickin' Good' cocktails, which are each crafted with Dead Man's Fingers rum.
The KFC-themed rum offers flavors of herbs and spices, black and white pepper, and breading combined with Dead Man's Fingers spiced rum, which adds notes of creamy caramel, vanilla, treacle toffee, and nutmeg for a delectable fusion of flavors.
QSR-Backed Spiced Rums
KFC Collaborates with Dead Man's Fingers On the '11 Herbed and Spiced Rum'
Trend Themes
1. Limited Edition Collaborations - The partnership between KFC and Dead Man's Fingers demonstrates the trend of limited edition collaborations in the food and beverage industry.
2. Spirit-based Innovations - KFC's first spirit-based release with Dead Man's Fingers reflects a trend towards innovative spirit creations in the fast-food industry.
3. Flavor Fusion Experiments - The combination of KFC's signature herbs and spices with Dead Man's Fingers rum showcases the trend of flavor fusion experiments, offering unique and unexpected taste experiences.
Industry Implications
1. Fast Food - The collaboration between KFC and Dead Man's Fingers introduces disruptive innovation opportunities in the fast food industry through unique spirit-based offerings.
2. Alcoholic Beverages - The release of the '11 Herbed and Spiced Rum' by KFC and Dead Man's Fingers presents disruptive innovation opportunities in the alcoholic beverages industry by combining popular food flavors with spirits.
3. Pop-up Events - The Chicken and Rum Shack pop-up in Margate, featuring the limited edition rum, highlights a disruptive innovation opportunity in the event industry by combining food, drinks, and immersive experiences.