You’d be hard pressed to get anyone to admit that they take fashion cues from the deceased, but Fame Kills Clothing is making sure that dead celebrity-centric fashion stays as popular as ever.
It only makes sense that some of the world’s most famous actors and icons left their style behind even after they’re long gone from this world. The great thing about founder Jared Olsever’s Fame Kills Clothing is that this dead celebrity accentuated company’s every item smoothly showcases these celebs’ classic styles by using not only unique prints, but also a serious brand message.
As a result, Olsever, founder and lead designer of Toronto-based Fame Kills Clothing, sees his awesome prints demystifying the complex illusion of happiness associated with widespread fame. By doing so, Fame Kills Clothing seeks to use it’s distinct brand message to break down the harsh realities lurking beneath the superficial surface of superstardom.
Mortality-Themed Clothing Brands
Fame Kills Clothing Brings Us Fashion from Beyond the Grave
Trend Themes
1. Death-inspired Fashion - Fashion brands are finding inspiration in deceased celebrities to create unique designs and prints.
2. Iconic Imagery Clothing - Clothing brands are using prints of famous icons to create memorable, wearable statements.
3. Subversive Streetwear - Streetwear brands are using a message of anti-establishment and death to create a unique, rebellious edge.
Industry Implications
1. Fashion - Fashion brands can create unique designs using prints inspired by deceased celebrities and stand out from the competition.
2. Streetwear - Streetwear brands can incorporate subversive messages and designs to appeal to a unique, rebellious market segment.
3. Merchandising - Merchandising for deceased celebrities can be expanded to include death-inspired fashion lines, creating new revenue streams.