The DC Entertainment brand has turned to a simpler take on the fantasy world of comic characters and their riveting stories. It seems DC Comics is going for the "well-established-within-history-heritage" logo appeal with a simple logo that emphasizes superior class rather than eccentric design.
The logo features a "peeling" effect. Thus, the D sits atop the C as if it were to completely cover it, but the top right portion of the D peels back to show the C hiding behind it. SuperHeroHype.com says that this represents the "duality of the iconic characters that are present within DC Entertainment’s portfolio." The new DC Entertainment brand identity has also been shown in various colors and deviations in design for these iconic characters (such as the green logo with a glowing C to represent the green lantern). These variations remind comic book fanatics that DC Comics may be a prestigious and long-standing storyteller, but they’ve still got rad designs.
Peeling Logo Re-Designs
The DC Entertainment Brand Gets a Modern Facelift
Trend Themes
1. Simpler Logo Designs - Opportunity for companies to modernize their brand identity by opting for simple, elegant logos.
2. Peeling Effect - Innovative logo designs that incorporate a peeling effect to represent duality and hidden elements.
3. Color Variations and Adaptation - Exploration of various colors and design variations to create engaging brand experiences for consumers and fans.
Industry Implications
1. Entertainment Industry - Disruption opportunities for entertainment companies to refresh their brand identity and engage with audiences.
2. Design Industry - Innovative logo design trends that designers can adopt to create visually impactful brand identities.
3. Comic Book Industry - Opportunity for comic book publishers and creators to update their logos and incorporate dynamic elements.