This February, beauty buffs everywhere are embracing Valentine's Day contouring for their special date looks. Much like the previous Christmas contour style, this beauty movement ties in festive elements with the act of contouring.
Valentine's Day contouring is the latest beauty hack to flood Instagram feeds across North America. The style follows the same concept as regular contouring but with a sentimental twist. With usual contouring, beauty fans use a dark contour to create a shadow and a light concealer to highlight and lift certain areas of the face. With Valentine's Day contouring, users apply the product in romantic shapes such as hearts and the word "love."
The end result is a look as flawless as any other contour style which beauty fans can finish with pink or red lips.
Romantic Contour Styles
Valentine's Day Contouring is the Perfect Beauty Hack for the Special Day
Trend Themes
1. Holiday-themed Contouring - With the success of Valentine's Day contouring and Christmas contour style, there's an opportunity for beauty brands to create more holiday-themed contouring products throughout the year.
2. Sentimental Makeup - Valentine's Day contouring showcases the demand for sentimental makeup looks, which brands can explore and capitalize on with innovative product releases.
3. Creative Makeup Techniques - Valentine's Day contouring encourages beauty fans to try out new makeup techniques that incorporate unconventional shapes and designs, indicating a growing appetite for creativity in the beauty industry.
Industry Implications
1. Beauty - With holiday-themed contouring becoming popular among makeup enthusiasts, there's an opportunity for beauty brands to create more unique yet sentimental makeup products.
2. Social Media Marketing - Holiday-specific makeup trends such as Valentine's Day Contouring can be leveraged via social media platforms and brands can use them to engage with their followers in seasonal ways to keep social media channels fresh and relevant.
3. Cosmetics Packaging - Holiday-themed contouring presents an opportunity for brands to switch up traditional packaging and introduce unique shapes, colors, and designs that embody the holiday spirit, presenting disruptive opportunities for packaging materials and design choices.