While rehab and DUIs have helped the careers of many Hollywood ‘IT’ girls, actor David Duchovny is facing a bit of a backlash after his entry to rehab for sex addiction. Fashion retailers Johnston & Murphy have taken off all posters and promotional material that features David Duchovny, the Californication and X-Files star.
Before his entry to rehab to seek treatment for sex addiction, posters featuring David Duchovny were heavily featured in the windows of the Johnston & Murphy Madison Avenue store in New York. Well, not anymore…
Johnston & Murphy had only great things to say about him before the drama, "David embodies success and confidence, along with a great sense of style, communicating the ideal image for the Johnston & Murphy brand."
I guess sex doesn’t always sell. The funny thing is that David plays a sex-obsessed writer on Californication. Could it be that he fell into the addiction while investigating the role?
I personally find this very hypocritical. Hollywood and the fashion industry always push a provocative sexual image (see below) in their products and magazines. I guess it’s ok to play and portray a fantasy but not actually live it…
Rehab Backlashes
David Duchovny Punished for Sex Addiction
Trend Themes
1. Rehab Backlash - The backlash against individuals entering rehab for personal issues, such as sex addiction, could create opportunities for companies offering alternative support systems.
2. Controversial Celebrity Endorsements - The removal of David Duchovny's image from Johnston & Murphy's promotional material indicates a potential shift towards more cautious celebrity endorsements following controversial personal scandals.
3. Sexualised Product/image Detachment - Consumer hypocrisy regarding provocative sexual imagery in marketing could lead to a disruption in the use of such content in future advertising campaigns.
Industry Implications
1. Rehabilitation Services - Companies offering rehabilitation services could benefit from the potential backlash against high-profile individuals entering rehab for personal issues, such as sex addiction.
2. Fashion Retail - The removal of David Duchovny's image from Johnston & Murphy's promotional material highlights the need for fashion retailers to review their approach to celebrity endorsements and potentially opt for more risk-averse strategies.
3. Marketing and Advertising - Consumer hypocrisy regarding provocative sexual imagery in marketing may lead to marketing and advertising agencies rethinking the use of such content in future campaigns to avoid negative feedback or backlash.