U.K. rapper Dave has announced the release of his own New Balance x Stone Island football kit at his Santan Cup tournament. The Santan Cup initially debuted in 2017 and has become an annual event in the U.K., championing Dave as the founder of the day-long experience. The competition recently broke out of the U.K. and was hosted in Rio de Janeiro, Brazil — the same place Dave presented his ‘Psycho’ collection.
New Balance held the position of official sponsor for the Santan Cup, while the New Balance x Stone Island jersey made an appearance on the field for the first time. Interested parties can visit Dave’s official Instagram to find out more about a potential release date for the co-branded kit.
Rapper-Backed Football Jerseys
Dave Unveils a New Balance x Stone Island Football Kit
Trend Themes
1. Co-branded Fashion - Opportunity for other companies to collaborate with artists to create unique and hyped fashion products, especially sports jerseys.
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Industry Implications
1. Sports Apparel - Opportunity for sports apparel brands to partner with musicians, athletes, or artists, creating unique co-branded products that appeal to a diverse audience.
2. Music Industry - Opportunity for musicians to expand their brand into the sports industry by partnering with sports gear brands or hosting their own sporting events.
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