In the new interactive marketing campaign launched by the Dark Knight Rises ad team, fans were given the task of finding Batman-related graffiti all around the world. Planted for them to locate, fans are to tweet their pictures of their findings and unlock the trailer, piece by piece. Now fully unlocked, the third dramatic trailer is available in its entirety thanks to the diligence of these dedicated fans.
Graffiti of the classic bat representing the vigilante Batman have popped up in Times Square in New York City, India and Australia. The campaign looks to connect fans to the franchise and better engulf them in the Super Hero experience that is set to his theaters this summer.
Movie Trailer Scavenger Hunts
The New Campaign for the Dark Knight Rises is Interactive
Trend Themes
1. Interactive Campaigns - Brands can create interactive campaigns that engage fans and customers in unique ways, such as scavenger hunts and challenges, to increase brand awareness and loyalty.
2. Social Media Engagement - Encouraging fans to participate and share their experiences on social media platforms can create a sense of community and generate buzz for upcoming products or events.
3. Gamification - Incorporating game-like elements, such as challenges and rewards, into marketing campaigns can make the experience more enjoyable for consumers and increase engagement with the brand.
Industry Implications
1. Entertainment - Movie studios and TV networks can leverage interactive campaigns, like scavenger hunts and social media challenges, to promote new releases and engage fans in unique ways.
2. Tourism - Destination marketing organizations can use scavenger hunts and interactive campaigns to promote attractions and engage visitors in a fun and memorable way.
3. Retail - Retail brands can integrate gamification elements, such as loyalty programs and challenges, into their marketing strategies to increase customer engagement and loyalty.