In an effort to protect the children of Denmark from the harmful rays of the sun, the Danish Cancer Society launched a public service announcement video with a full-child cast. The video takes place in Alcúdia, Mallorca -- a popular sunny holiday destination for Danes -- and features a child speaking into a microphone standing beside a sunburnt friend who is unable to play due to the severe pain his sunburn is causing him.
The commerical highlights the fact that 40% of Danish children are sunburnt on holiday, dramatically increasing their risk of skin cancer in the future. The Danish Cancer Society's PSA asks parents to please look out for the well being of their children through adequate sun protection and care including wearing sunscreens, hats, and spending more time in the shade.
Sun Protection Campaigns
The Danish Cancer Society Asks Parents to Protect Their Kids from the Sun
Trend Themes
1. Child Advocacy Campaigns - Brands can partner with organizations to spread awarenes and promote child safety in the sun by creating innovative marketing campaigns.
2. Uv-protection Fashion - The fashion industry can offer stylish solutions for sun protection with UV-resistant and cooling materials.
3. Skin Cancer Prevention Technology - Startups can develop innovative products that use technology to provide personalized skin protection and detect skin cancer symptoms early.
Industry Implications
1. Retail Industry - Retailers can introduce new product lines of child-friendly sun protection clothing and accessories.
2. Tourism Industry - Hotels and resorts can provide sun protection amenities, educational materials and awareness of the importance of sun safety for their guests.
3. Healthcare Industry - Hospitals and clinics can provide education and resources for sun safety and skin cancer prevention to promote public health and early detection.